Elizabeth Sánchez Ruiz

Entrepreneur and Senior Financial Analyst

Work Experience

10/2018 – Current

Co-Founder and CEO of Mindful Finance

Mindful Finance Panamá


First Financial education platform with Mindfulness in LatinAmerica

More than 400 people trained in Mindful Finance system within the 1st year of operations

15X growth in 2019

08/2016 – 01/2019

Senior Financial Analyst for Grooming & Health Care in LA

Procter & Gamble


Redesign Go to Market strategy of Pharma por Central America, ensuring double digit growth 3 Years in a row.

Deliver 2pts of Growth by leading Strategic Revenue Management effort, ensuring competitiveness in inflation/devaluation contexts.


LA developing markets (LADMAR) Internal Controls Leader

Procter & Gamble


Designed LADMAR’s Internal Control Action plan, resulting in satisfactory Audit ratings (7 on a scale 2-8).

Establish Governance Board committee & Ethics committee; focus on a risk management approach rather and reactive response approach.


LA developing markets (LADMAR) Internal Controls Leader

Procter & Gamble


Created the Savings Drumbeat for Latin America, resulting in 5% Net savings Year on Year.

Forecasting process simplification delivering 20% productivity, implementing horizontal ownership and automatization.


07/2007 - 04/2012

B.A Financial Management

Instituto Tecnológico de Monterrey (ITESM)
México City, México

03/2015 - 06/2015

Practitioner Mindful Base Stress Reduction Program (MBSR)

Sociedad Mindfulness Buenos Aires, Argentina

07/2016 – 11/2016

Theory U: Leading from the Emerging future program

MITx: Presencing Institute MITx Online


Proactive, Resilient, status quo challenger, autonomous, critical thinker, goal achiever mindset
Spanish 100%
English 90%
Portuguese 40%
Advance Microsoft Office Suite, Advance Microsoft Excel, SAP // Basic Premier


You can’t change what you don’t measure

Imagination is the most revolutionary tool one can have

Co-Founder and CEO of Mindful Finance